…Los Angeles (September 10th, 2012) – ShoeDazzle is pleased to announce actress and television star NeNe Leakes as the newest member of its “Celebrity Shoe Design Program for Charity.”

Leakes designed a black, lace cut out, caged bootie with gold detailing named “Nethia,” a shortened version of her full name, Linnethia. Helping stylish women transition from summer’s bright pops to fall’s neutral palette, “Nethia” will be available for purchase exclusively at ShoeDazzle.com beginning September 10th for $39.95. ShoeDazzle will donate 100% of profits from the sales to benefit the Saving Our Daughters charity.

“We are so thrilled that NeNe Leakes has selected the charity Saving Our Daughters whose mission is to empower teen women. NeNe’s design is a high heel, platform bootie that we know our clients will love. Nene created a style that looks high-fashion, yet is affordable,” says Bill Strauss, Chief Executive Officer, ShoeDazzle.

“I’m honored to be partnered with ShoeDazzle on my Nethia design.  When I knew that I would be designing a fall shoe, I knew that I wanted it to be a bootie and that the design of the shoe to have skin showing through to make it sexy for fall,” said Leakes at the “Unveiling of Nethia” launch party in Atlanta on August 25th.



Leakes hopes her career as a designer is just beginning, and has even hinted at the possibility of naming future designs after her children and grandchildren. “For my next shoe, why not name it Bri after my granddaughter?  I’m a fabulous fashion-forward Glam Ma. I may name a shoe after one of my sons, Bryson and Brentt, as well,” says Leakes.

ShoeDazzle launched its first cause-marketing campaign in fall 2009. ShoeDazzle has previously partnered with LaLa Anthony, Carmen Electra, Perez Hilton, Carson Kressley, Jenny McCarthy, singer Mel B and actresses Kristen Bell, Garcelle Beauvais, Kristin Cavallari, Kristin Chenoweth, Jennie Garth, Vanessa Lachey and Denise Richards for its “Celebrity Shoe Design Program for Charity.”

About Saving Our Daughters

Saving Our Daughters is an organization that gives teen girls the tools to discuss key issues and take the power away from bullying, date abuse, hate crimes, school, violence, violence against women, and other esteem slayers. The organization is supported by a powerful network of actors, musicians and community partners, delivering a revolutionary level of awareness and action to determinedly instigate fiercely confident living. For additional information and to join the initiatives please visit www.savingourdaughters.org


About ShoeDazzle®
ShoeDazzle is the original and leading destination for personal styling online, treating women to personalized monthly head-to-toe curated collections and recommendations by celebrity stylists – building an intimate, personalized experience through creative innovation and social engagement. Clients enjoy access to exclusive collections—now including dresses, handbags, jewelry and lingerie—all at irresistible prices as low as $39.95.

ShoeDazzle has been making women look and feel beautiful since 2009. The company was founded by Kim Kardashian (who serves as chief fashion stylist), as well as Brian Lee, Robert Shapiro and MJ Eng. The company boasts award-winning client services, almost two million Facebook fans and more than 13 million clients.

Hayley Scheck Antonian                                                            Lauren Bartel
B|W|R Public Relations                                                              ShoeDazzle
310.550.7776                                                                             213.389.8889 x 414
hscheck@bwr-la.com                                                                 lbartel@shoedazzle.com